JO. BRAND FOUNDER

JO is an avid sports enthusiast, but like many others, he struggledwith not sweating during workouts. He realized that onlyhigh-quality sports qear could better accompany everyone in finding the inner peace and potential that training brings. Using hisyears of experience in clothing research and development, JOspent 904 days designing and refining a product that combinestechnological innovation with functional aesthetics: the HOTSUITsauna suit. This product has helped many others rediscover thebenefits of sweating during exercise.

Inspired by this high-performance experience, he founded HOTSUITin 2015, aiming to break the barriers between sportswear and fashion.By leveraging technological innovation, HOTSUIT transformsthe way people approach sports life, using aesthetic design tooverturn the conventional image of "sports equipment."

JO firmly believes that clothing should not merely be gear forachieving fitness goals, instead, it should represent a lifestyle phi.losophy.lt should accompany everyone in finding inner peace andstrength during training, integrating the potential to surpass one-self into everyday life.